The Digital Marketing Manager is responsible for building accurate omni-channel marketing plans that create awareness, engagement, and preference for the different brands. The ideal candidate will be a strategic brand marketer that loves to uncover customer insights, build compelling brands, and create digital-first content that brings our brands to life across all customer touch points. Digital Marketing Manager
•Partner with merchant partners to ensure own brand development is customer-inspired, identify key priorities and build compelling brand stories.
•Create and implement cohesive, omni marketing campaigns that bring the brand story to life across all customer touchpoint including social and digital channels.
•Clearly define and measure campaign objectives including increasing awareness, driving customer engagement and supporting the overall owned brands growth strategy.
•Develop a digital-first content strategy and calendar for each owned brand at launch and across key seasonal moments.
•Work closely with the creative team to create content and with the digital and media teams to deliver the content to the appropriate channels.
•Collaborate with cross-functional marketing teams to integrate owned brands stories in the overall corporate marketing campaigns.
•Ensure brand consistency across all touch points.
•Develop new and innovative ways to connect brands to all relevant customer segments.
•Ensure cross-functional understanding of owned brand marketing goals through effective, proactive communication. Update and collaborate with departmental and cross-functional senior management.
•Ensure that the plans are delivered on time and on budget.
•Leverage relationships with our internal and external partners including Facebook, Google and Pinterest to build compelling and effective content.
•Manage and execute additional marketing programs as assigned. Digital Marketing Manager
•Bachelor’s degree with Marketing focus, M.B.A. preferred
•Minimum of five to seven years’ Marketing/Advertising experience within a retail or like setting
•Ability to translate key customer insights into compelling brand stories
•Solid grasp of digital and social marketing tools and emerging trends
•Strong creativity and drive for testing new ideas
•Demonstrated ability to build strong partnerships with Creative and Digital teams
•Proven track record of launching a new brand or product category
•Solid verbal and written communication skills, including the ability to influence and persuade others with diplomacy and tact; work with numerous partners of differing levels, flexing interaction style as required
•Retail business acumen and analytical skills
•Strong project management skills; ability to manage multiple priorities under tight deadlines, in a busy, fast-paced environment
•Resourceful, proactive and highly-motivated
•Excellent judgment and decision-making skills
•Exceptional organizational skills and attention to detail
•Demonstrated ability to drive results and improve return on marketing
Job ID: 320638RC #LI-Cella #LI-RC1
Internal ID: 320638
About this company
Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams.
Location/Region: Union, NJ